Data Orchestra

Influential companies collect more and more data[read_more] subsequently to trade them. Indirectly personal details serve as a new sort of currency and are therefore not personal anymore. Data Orchestra achieves the contrary with the same input; it rewards the right holder with an intimate and personalized living room concert that enriches the identity. Is this the essential difference henceforth to give personal information with greater care? This project has been rewarded with a Milano Design Award 2016 - Best Technology. A collaboration with OWOW & Bas Bakx Supported by Creative industries fund NL. Photography Ronald Smits